/ WORK / 04 – ABRO
CASE / 015 · Brand Strategy · Visual Identity · Digital
ABRO
A Saudi streetwear brand built for the new generation. Bold identity, minimal palette, maximum attitude — rooted in urban culture, designed for global shelves.
Unbland designs, builds, and operates custom digital products for media and sports platforms in 20+ verticals. Consider starting your own project similar to this one.
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§ 01
Context
International brands often feel generic — corporate polish without cultural resonance.
ABRO was expanding into 12 new markets. They needed a brand that felt local everywhere but diluted nowhere. Generic corporate templates weren't going to cut it.
§ 02
Approach
Global consistency, local resonance.
| L1 · Audit | Mapped brand perception across 12 target markets with cultural consultants | Research · Miro | Market positioning report |
| L2 · System | Modular identity system with region-adaptive color and typography | Figma · Illustrator | Adaptive brand system |
| L3 · Launch | Phased rollout with local teams, including animated brand toolkit | Webflow · Lottie | Brand portal + assets |
§ 03
Outcome
One brand, twelve markets, zero compromise.
Brand recognition scores jumped 38% within six months of launch. Internal teams reported 60% faster asset creation using the modular system. The brand portal now serves 200+ team members globally.
§ TESTIMONIAL
Brand Strategy for International Expansion
"For the first time, our brand feels like us everywhere — not just in the headquarters."
Regional teams adopted the system organically. The modular approach eliminated the need for constant HQ approvals.