Deznova

A visual identity for a creative agency that does it all — branding, code, marketing, production. One mark. Four disciplines. Zero ambiguity.

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Unbland designs, builds, and operates custom digital products for media and sports platforms in 20+ verticals. Consider starting your own project similar to this one.

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Stack

FIGMACUSTOM TYPEFACEDESIGNAIPS

Client

Devzona

Vertical

CREATIVE AGENCY

Context

A full-service agency with no visual identity to show for it.

Devzona does branding, web development, marketing, and production — but walked into every pitch without a mark that said any of that. The brand needed to do the talking before the deck opened.

§ 02

Approach

Build a system, not just a logo.

L1 · Positioning	Keywords defined — modern, minimal, tech, versatile	Strategy · Briefing	Brand DNA
L2 · Identity	Logomark built for trust, adaptability, and digital precision	Logo · Typography	Visual system
L3 · Iconography	Four service icons — Marketing, Web Dev, Branding, Production	Icon set · Purple palette	Brand guidelines

§ 03

Outcome

One wordmark. Four icons. A brand that explains itself.

Devzona now walks into every client conversation with a visual identity that communicates scope instantly. The iconography system extends the brand across service pages, decks, and social without needing a single word of explanation.

§ TESTIMONIAL

Visual Identity for Creative Agency Startup

"For the first time, our pitch deck opened with something that made clients lean in before we said a word."

The team delivered a brand system that scaled from favicon to billboard without losing coherence. The icon set alone replaced three slides of service explanation.

Devzona Founding Team

BRANDING