/ WORK / 03 – SOCIALS PRODUCT DESIGN
CASE / 014 · Mobile · Web App · Admin Portal
SOCIALS PRODUCT DESIGN
Fan-captured content, broadcast-ready. A full product ecosystem — mobile app, web platform, admin dashboard, and design system — built around the moment sports happen.
Unbland designs, builds, and operates custom digital products for media and sports platforms in 20+ verticals. Consider starting your own project similar to this one.
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§ 01
Context
Traditional sports media misses the best moments — the ones fans are already filming.
Broadcasters want authentic content. Fans are capturing it. There's no bridge between them — no platform, no payment layer, no workflow.
§ 02
Approach
Mine, curate, broadcast.
| L1 · Mine | Fans record and upload 30-sec clips from the stands | React Native · Node.js | Fan-side mobile app |
| L2 · Curate | Broadcasters browse, rate, and license UGC content | Vue · MySQL | Broadcaster web platform |
| L3 · Ship | Admin panel manages payouts, editors, and content flow | Ghost · Metabase | Dashboard + design system |
§ 03
Outcome
A brief that ships every game day.
Fans get paid for moments they were capturing anyway. Broadcasters get authentic, licensed content in a single workflow. The editorial team runs on a one-person shift instead of a full newsroom.
§ TESTIMONIAL
Product Design for Sports Media Startup
"The design system alone cut our dev handoff time in half. Every surface - app, web, admin - felt like one product."
The team described delivery as precise and energetic. Every feature shipped reflected the research. Fans noticed. Broadcasters converted.
Socials Founding Team
COO, STARTUP